Placecast partners with AT&T to provide location based deal delivery to AT&T customers
With Groupon and other daily deals providers solidifying their positions in the space, carriers need to find new distribution opportunities to deliver consumer savings. AT&T partners with Placecast to deliver “ShopAlerts” that text message deals to consumers when they get within range of an advertising store.
NYTimes explains “geo-fencing” technology. Frankly if these txt messages aren’t really pushing out deals but just brand promotion, there will be a lot of opt outs
