9:08 am - Fri, Mar 16, 2012
118 notes

1. What do you propose to do? [20 words]

Build a national community service media network devoted to giving free voice to civic groups, arts organizations and good causes.

2. Is anyone doing something like this now and how is your project different? [30 words]

No local media networks have encouraged the development of a free open platform for community voices, particularly involving the business community, because free undermines traditional ad-based revenue models.

3. Describe the network with which you intend to build or work. [50 words]

The 1,000 city network will offer free access to communal social media feeds for news distribution. For example, authorized local Twitterers can send tweets through our communal Twitter feeds. Our mission is to build platforms that aggregate local conversations first on Twitter and then expand to other social media.

4. Why will it work? [100 words]

We already have grateful politicians and civic groups using our Twitter feeds to distribute community news. We have proven communities welcome a centralized open platform for local discussion across all social media - Twitter, Facebook, Wordpress, etc. Content is sourced from communal contributions and local media aggregation so operating costs are minimal.

We believe advertising sales induces community favoritism and not viable; instead we’ll educate local business and nonprofits on social media best practice (and we’ll reject spammers). The Network will be sustained by national/regional brands we can advise to develop hyperlocal engagement strategies and campaigns.

5. Who is working on it? [100 words]

Patrick Kitano developed The Breaking News Network, writes “The Local Network” column on StreetFight, and manages a hyperlocal strategy group. The Network has various technology partnerships including Grouptweet to facilitate communal Twitter feeds, and dlvr.it to automate media feed aggregation. We’re now creating partnerships with resource-limited local / social / mobile / collaborative consumption companies to help them build national traction by providing them access to our communal social media feeds. In addition, the Network has 100+ local individuals and groups who actively manage cities in the Network.

6. What part of the project have you already built? [100 words]

The Breaking News Network is three years old and already established in 200+ cities. In each city, we have manually curated the most useful local media, and the influential Twitterati. Over three years, we have developed the local relationships and presence we need to position each city’s social media feeds as go-to community platforms. We would use funding to expand to 1,000 cities, redesign the UI, recruit volunteer local managers (we have built an effective network to do this), and hire business development managers to interface with partners and national brands.

7. How would you sustain the project after the funding expires? [50 words]

Build channels across 1,000 cities from broad categories like education, to microtopics like youth music, with a blogger corps producing national, regional and local content distributed across the Network. Then find national / regional brand sponsors, like retailers and nonprofits, that would benefit from granular community presence based on topic. 

12:25 am - Wed, Dec 28, 2011
9:27 am - Tue, Nov 22, 2011

What is the value of a Facebook like?

According to Business Insider, it’s random. See the full article: How much is a Facebook Fan worth?

11:45 pm - Mon, Feb 28, 2011

With Groupon and other daily deals providers solidifying their positions in the space, carriers need to find new distribution opportunities to deliver consumer savings. AT&T partners with Placecast to deliver “ShopAlerts” that text message deals to consumers when they get within range of an advertising store.

NYTimes explains “geo-fencing” technology. Frankly if these txt messages aren’t really pushing out deals but just brand promotion, there will be a lot of opt outs

8:16 pm - Wed, Jan 26, 2011

Another argument that hyperlocal websites garner too small a local audience to monetize

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